The National Film and Television Institute (NAFTI) has been tasked to spearhead the process for the creation of the University of Media Arts and Communications.
Government intends merging NAFTI, the Ghana Institute of Languages (GIL) and the Ghana Institute of Journalism (GIJ) to form the University of Communications and Media Arts. Addressing the 21st matriculation ceremony for 87 newly admitted students at NAFTI, seasoned lecturer and communication consultant Dr Kweku Rockson said NAFTI must be the convener for the final process of developing the bill to set up the UMAC. He however suggested to the three institutions to work together towards attaining a university status to make the vision a reality.
"The broadcast journalism and multimedia production programs will be further enriched if the resources of NAFTI, GIJ and GIL are leveraged so that both the theoretical and practical know-how which GIJ is noted for and the top class studio facilities of NAFTI could be effectively utilised to produce professional broadcast journalists and multimedia production specialists who can function effectively at the local and global levels" he said.
Dr. Rockson also advised alumni and staff of the three institutions to accept the proposed merger inspite of their strong affinity to their respective schools.
"One challenge which always emerges when change is envisaged is the issue of the old name and brand when a progressive idea like this comes up. Institutions and their alumni always want to hold on to their past and even in the future jealously guard their brands.When there is a wind of change a new creation becomes inevitable. NAFTI ,GIJ and GIL will still remain in people's hearts but I believe its time to move on", he noted.
Board chair of NAFTI Juliet Yaa Asantewaa Asante who chaired the occasion urged the matriculants to back their passion and love for their chosen fields with creativity.
"If you are not able to find the middle ground between the craft, if you are not able to find a place where you fit, If you are not able to turn what you are learning into some kind of business that is sustainable, then why are you here?" Ms.Asante said.
Dr. Samuel Anyetei Nai, Rector of NAFTI, prompted the fresh students to protect the image of the institute.
"You will be expected to contribute your quota to enhancing of NAFTI's image wherever you find yourself and ensure that you do not bring the name of the institution into disreput.As you begin your studies here, I encourage you to strive for excellence.The amount of time you spend on your books must be balanced with social engagements," he further advised.