Improving Creative Standards: Management of IFT Engages Management of Media General

A delegation from the Institute of Film and Television (IFT) of the University of Media, Arts and Communication (UniMAC), has paid a courtesy call on the management of a private media organization, Media General, owners of TV3, Onua FM, 3 News, among others. The delegation from UniMac-IFT was led by Dr. Rebecca Ohene Asah, the acting Dean of Studies, accompanied by Ms. Marian Mantey, Head of Public Relations, Mrs. Mary Ayim-Segbefia, Head of the Broadcast Journalism Department and Mr. George Bosompim, Head of film Unit,  Film Artistic Department.

The hosts from Media General were Mr. Nuamah Eshun-Famiyeh, Group Chief Operations Officer, Mr. Michael Oti Agyei, General Manager for Sports, Mr. Astus Ahiagble, General Manager for News, Ms. Mabel Aku Banesseh, Deputy General Manager for News and Mr. Eric Mensah-Ayettey, News Editor for 3News.com.

The purpose of the meeting was two-fold: to improve the creative industry conversations between both parties and to explore avenues for establishing a robust partnership between the university and Media General. It was also an opportunity to introduce the first female Rector of the Institute to the organization, amidst the transition from the National Film and Television Institute (NAFTI) to IFT under UniMAC.

During the discussions, Dr. Rebecca Ohene Asah sought insights into Media General's specific needs and challenges, with a view to aligning the university's offerings with industry requirements. Mr. Astus Ahiagble highlighted the evolving landscape of media, emphasizing the importance of practical skills and a proactive attitude and a great work ethic among graduates. He expressed optimism about potential collaborations in technical exchange and other areas of mutual interest.

Mr. Nuamah Eshun-Famiyeh underscored the significance of a well-rounded education, urging UniMAC–IFT to broaden its curriculum to encompass not only technical expertise but also soft skills essential for success in the workplace. Ms. Mabel Aku Banesseh emphasized the media house's interest in nurturing talent and welcoming interns eager to learn.

Although the university has been facilitating opportunities for its students to engage with the media house over the years through internships, Mr. George Bosompim, emphasized the importance of enhancing students' critical thinking, professional conduct, and work ethic during their internships and practical experiences. He added that although students’ classroom experiences should be deepened when they come for practice and internship.

In addition to internship guidance, UniMAC–IFT proposed practical master's programs for Media General staff to bridge the gap between theory and practice. They also suggested a lecture series by Media General to familiarize students with industry expectations during internships. The delegation also invited Media General of its impending IFT open day programme on 27th April this year.

The meeting concluded with a tour of Media General's state-of-the-art studios, fostering a sense of reunion as university management interacted with former students found in both managerial and junior staff levels. This encounter marked a promising step towards a fruitful partnership between UniMAC – IFT and Media General, aimed at nurturing talent and advancing excellence in media, arts and communication.

By Makida El Husseini

Level 300 Broadcast Journalism