Canon Central and North Africa (CCNA) has extended its partnership with the National Film and Television Institute (NAFTI) till 2019.
The partnership, which kick-started in 2016, aims at strengthening knowledge and skill levels in the imaging sector as well as creating jobs in the medium to long-term for young creative talents in Ghana.
As part of the partnership agreement, CCNA organises weeklong workshops at NAFTI for photography enthusiasts, where Canon photography equipment are sold at a subsidised rate.
In a speech by Roman Troedhandl, Managing Director of CCNA, delivered by Katie Simmonds, Canon Miraisha programme manager, the extension of the partnership was announced. This was at a press conference launching this year’s workshop, on September 3, 2018.
According to Mr. Troedhandl, “we are happy to host this educational programme once again this year. Over the last three years, we have been able to grow the capacity of young people, professionals and technical experts in the Ghanaian market. We are also happy to announce the extension of our partnership with NAFTI to support the training of the next generation of talent that will grow the film and photography sector in Ghana.”
Throughout the week, photographer and videographers Rodney Quarcoo, Abate Damte and Leke Alabi-Isama hosted a series of mentorship talks, workshops and seminars, including a Canon C100 Cinematography Practical Production Workshop, a Canon basic DSLR photo and street workshop and for the first time, Canon introduction to wedding photography with live shooting practicals. In addition, there were a series of seminars that discussed Canon’s latest imaging products and technologies including: the M50 and M100 mirrorless camera, and the XA11 video camera. There was also a day of live film critiquing of NAFTI final year student productions.
On his part, Dr. Samuel Anyetei Nai, Rector of NAFTI, said, “we are happy to be part of a programme that helps to elevate the standard of Visual Arts in Ghana. Through the weeklong programme, we hope that participants will grow their knowledge base and capacity while exploring ideas that make their craft as videographers and photographers better.”
During the programme, additional equipment were provided to participants for practical production work to acclimatise and familiarise themselves with the cutting-edge professional technology used internationally, including Canon’s latest affordable technology in imaging and their capabilities.
The partnership marks an extension of Canon’s Miraisha Sustainability programme, which is aimed at building the capacity and skills of people in the African countries it operates in. The programme supports people to develop livelihoods in professional photography and print, and Canon has trained more than 3,000 students on photography skills and over 20 printing businesses through the programme. The initiative has been inspired by ‘Kyosei’ the company’s corporate philosophy which embodies the ideal of living and working together for the common good.